GH Mumm Grand Cordon Rouge 750ml
Breaking with the traditional codes of champagne, the new Mumm bottle was created in collaboration with avant-garde designer Ross Lovegrove. It reinterprets the iconic Mumm Cordon Rouge red sash, which dates back to 1876 and was inspired by the Légion d’Honneur, France’s highest civilian award, as a genuine red ribbon, which is laser cut into the glass bottle. Unique to the premium champagne industry, the bottle will not have a front label; instead, the Mumm signature is screened directly on the glass in gold lettering.
The most striking feature of the design is its shape, which necessitated a series of innovations to the traditional champagne production process. The bottle’s unusually long, slender neck accompanies the development of the aromas of Mumm’s legendary Mumm Cordon Rouge cuvée, which is regarded for its intense expression of Pinot Noir, complemented by the subtlety of Chardonnay and the fruitiness of Pinot Meunier.
“Dare. Win. Celebrate.” The motto of GH Mumm – encapsulating its founding values of passion, audacity and innovation – is epitomized by the iconic new Mumm bottle.